The process through which firms interact with potential clients for their goods and services, advise them of their advantages and features, address their inquiries, negotiate prices, and seal sales transactions are referred to as the sales industry
There are basically two types of sales. In business-to-business (B2B) sales, the customer is the final user, but in business-to-customer (B2C) sales, the customer is another firm (or organization, or public sector agency).
Between inner and outside sales, another differentiation can be made. Inside sales entails salespeople or representatives engaging current or future customers over the phone or through other means of communication, such as email, instant messaging, or even videoconferencing technologies, while working mostly from the location of their employer (i.e. to make virtual sales presentations).
On the other hand, outside sales typically include sales agents or representatives going to the location of a possible buyer to make a presentation or try to clinch the transaction personally, or taking part in a trade show that may be attended by potential consumers.
A sales agent’s normal compensation consists of a basic salary plus commissions or bonuses for exceeding or meeting sales goals.